TAG Heuer

The brand

Creating a luxury watch is a challenge.
Since 1860, TAG Heuer has embodied the avant-garde, precision and bold style that have marked the world history of the watch industry.
We believe that life’s successes are the result of the choices we make every split second.
#DontCrackUnderPressure is much more than a slogan; it’s a mood.
A reference in the world of luxury chronographs, TAG Heuer’s high-precision chronometric innovations have been in step with the evolution of sports since 1860. Thanks to our watches it is possible to capture every fraction of a second of a performance. From the pulse of the drivers who have marked the history of engines to yours, TAG Heuer watches exert a lasting influence on times and eras.